me and meet us where our roots are strong and innovation has never stopped – at the 2025 edition of in-cosmetics Global in Amsterdam, April 8 – 10. We will have a team at Booth #1B161 showcasing our newest ingredients, answering your formulation questions, and sharing the latest trends in personal care.
Textures, Trends, and Tailor-made Solutions
We are delighted to be bringing our newest entry to the highly successful Kester Wax line, Kester Wax K-70P. This plasticizer is a natural polymer that offers a whole new set of texture options to work with. Derived from rice wax, it is a natural ingredient that fits well with the trend for creating clean cosmetics. If you are looking to improve the feel of your squeezables or jellies, be sure to talk with us.
Example Formulas to Inspire Innovation
If your brand is ready for a refresh, we offer an ever-growing list of example formulations in many product types. Does your range need an infusion of texture interest? Are you looking for more sustainable ingredients? Are more saturated color or actives in your brand’s plans? We are only too pleased to talk with you about your product or production goals.
The three sample formulas for this month showcase natural waxes, and the astonishing range of applications they lend themselves to when combined with our signature Kester Waxes. The look and feel of your personal care products defines your brand, and we have the ingredients to suit your systems. The example formulations demonstrate this range with an oil, a balm, and a gel gloss.
Skin Gloss
Formula #: 2/25-358/258-3
Skin Gloss demonstrates a formulation that sets you up for the best of summer skin. It is a pumpable oil, but it doesn’t run! The combination of Kester Wax K-70P and Sunflower Wax form a vegan, anhydrous gel, to which Kester Wax K-24 adds slip without greasy feel. An ideal oil for all over that meets trend goals for clean cosmetics in vegan formulas.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Sunflower Wax | Helianthus Annuus (Sunflower) Seed Wax | 8.0 |
| Kester Wax K-70P | C18-38 Alkyl Hydroxystearoyl Stearate | 5.0 |
| Kester Wax K-24 | Lauryl Laurate | 28.0 |
| Jeechem CTG | Caprylic/Capric Triglyceride | 20.0 |
| Squalene Premium | Squalene, Olea Europaea (Olive) Fruit Oil | 10.0 |
| Jojoba Oil Golden Grade | Simmondsia Chinensis (Jojoba) Seed Oil | 10.0 |
| Textron Rose Hip Oil | Rosa Canina (Rosehip) Seed Oil | 8.0 |
| Virgin Argan Oil | Argania Spinosa Kernel Oil | 10.0 |
| Vitamin E Acetate | Tocopheryl Acetate | 1.0 |
Skin Harmony Balm
Formula #: 1/25-188/258/10092-11
Skin Harmony Balm is another all over formulation, but with a completely different texture. This smooth, emollient balm delivers radiant, moisturized skin with a pleasant break, and the cooling feeling from Kester Wax K-24, that leaves dry skin feeling soothed and comfortable. Sunflower Wax lends natural structure and Bayberry Wax provides a hint of its signature light, pleasant scent, while adding a butter-like note to the texture. Skin Harmony Balm demonstrates another option in creating natural, vegan formulas.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Bayberry Wax | Myrica Cerifera (Bayberry) Wax | 12.0 |
| Sunflower Wax | Helianthus Annuus (Sunflower) Seed Wax | 10.0 |
| Kester Wax K-70P | C18-38 Alkyl Hydroxystearoyl Stearate | 15.0 |
| Kester Wax K-24 | Lauryl Laurate | 8.0 |
| Jeechem CTG | Caprylic/Capric Triglyceride | 22.0 |
| Jojoba Oil | Simmondsia Chinensis (Jojoba) Seed Oil | 18.0 |
| Rice Bran Oil | Oryza Sativa (Rice Bran) Oil | 14.0 |
| Vitamin E Acetate | Tocopheryl Acetate | 1.0 |
Silken Créme Lip Gloss
Formula #: 1/25-358/10092/421-10
With this sample formulation, we bring our company’s first wax, Beeswax, together with our newest plasticizer, Kester Wax K-70P, to create a lip gloss that feels lovely going on, and stays on. The stability and texture control that are a feature of Kester Wax K-70P keeps syneresis at bay, so this gloss imparts a hint of color, but doesn’t lose its proper plump look and feel. Start with this formulation idea, and get a head start on that summer shine.
| Ingredient Trade Name | INCI Name | % |
| Phase A | ||
| Kester Wax K-70P | C18-38 Alkyl Hydroxystearoyl Stearate | 20.0 |
| Kester Wax K-24 | Lauryl Laurate | 5.0 |
| Beeswax | Beeswax | 1.0 |
| Castor Oil | Ricinus Communis (Castor) Seed Oil | 37.0 |
| Jeechem CTG | Caprylic/Capric Triglyceride | 24.2 |
| Jojoba Oil2 | Simmondsia Chinensis (Jojoba) Seed Oil | 12.0 |
| Prestige Sparkling Lemon Gold3 | Mica (and) Titanium Dioxide (and) Iron Oxides | 0.4 |
| Prestige Bright Fire Red3 | Mica (and) Iron Oxide | 0.2 |
| Prestige Midnight Blue3 | Mica (and) Titanium Dioxide (and) Ferric Ferrocyanide | 0.2 |
We Hope to See You There
Koster Keunen looks forward to seeing you at the in-cosmetics Global trade show in Amsterdam, Netherlands, April 8-10, 2025. We are pleased to be participating in this event in the country where we began our journey. If you would like to schedule an appointment with us at in-cosmetics, email Jessica Dynda before the event. If you can’t make it in person, contact us to schedule an online meeting to discuss ideas and learn virtually!
About Koster Keunen
Koster Keunen has been working with wax since 1852 and has used our extensive experience and knowledge base to continuously develop new chemistries. Whether you are developing a new product, or need help with a reformulation or replacement, contact us to learn more about how we source, refine or develop waxes so you can create the perfect formula.
