Current market expectations for innovative deodorant products include a naturally derived, sturdy structure with the right amount of pay-off. A stick formula needs to suspend a large volume of powder, and remain structurally intact after multiple applications.
At Koster Keunen we strive to educate, and in this article we will go back to basics to provide an overview and better understanding of one of the staples of the beauty industry and the oldest wax known to man: Beeswax.
The personal care industry has always been resilient, even during economic downturns. As consumers evolve and adapt, so do their demands, and the days when beauty products only needed to deliver a result are gone.
Koster Keunen Proves the Top 7 Wax Myths FALSE!
Beeswax is the oldest wax known to man. It is also, along with essential oils and mineral pigments, one of the oldest cosmetic ingredients in the world. The first documented uses date as far back as 3000 BC, when ancient Chinese people used it in early nail enamels and in Egypt, where it was used to stiffen and preserve wigs.
Koster Keunen offers an extensive range of beeswax options including standard yellow and white, N.F. grade, USDA organic, and sustainably sourced. All beeswax grades are manufactured under cGMP, and are Kosher, Halal, GRAS, and non-GMO.
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